Menlo Electric, a fast-growing Polish distributor of PV modules and inverters in the EMEA region (Europe, Middle East and Africa), announced its expansion into the Middle East and North Africa markets.

As countries in the region, particularly in key markets, have abundant solar radiation resources, they have enacted appropriate regulations to combat climate change and facilitate the energy transition through solar energy. For example South Africa Set a goal of reaching 19 GW By 2030, the capacity of renewable energy is to be expanded, a large part of which will be achieved through solar projects. Since entering the market in January this year, Menlo Electric has already made great strides in a short period of time and captured around 10% of the market share.

The ambition to expand into the two markets is backed by Menlo Electric’s commitment to providing high-quality solar components with exceptional customer experiences. As part of its strategy, the company has developed partnerships with “a number of well-known brands that were previously underrepresented in the region,” said Bartosz Majewski, CEO of Menlo Electric; These include Deye, Tongwei, Jinko Solar and Sunrow. Last month, the company and Sungrow secured a commitment for 2 GW at Intersolar 2023.

“Through strategic partnerships, such as our collaboration with Deye and Tongwei, and in selected markets with Jinko and Sungrow, we can now offer our customers a comprehensive portfolio of high-quality PV components tailored to their specific needs. These collaborations will help us do that.” “We deliver best-in-class renewable energy solutions to our customers at competitive prices,” added Majewski.

Menlo Electric also places great emphasis on hiring local technical teams to ensure full customer support when entering a new market, creating new jobs in the area while providing professional technical training and support to local distributors, wholesalers and installers.

Many foreign solar component manufacturers would face many obstacles in entering markets in the EMEA region There are different cultures, languages ​​and business climates. The case of Menlo Electric suggests that more professional local distributors are likely to emerge to help foreign manufacturers enter local markets. On the other hand, this provides another powerful vehicle for solar companies to expand into this region.